Built to support small businesses. Proud to give back to dog rescues. Every build, every project, every order helps dogs, Dawg!
I build websites, brands, and business systems. Good design should make life easier. Based in New Paltz, NY, serving the Hudson Valley and beyond.
🐕 That Dawg is more than a name. It's a brand built on love for dogs. A portion of every That Dawg project goes toward supporting Hudson Valley dog rescues. Because good design should make life easier, and giving back makes the community stronger.
From brand identity to custom websites to the behind-the-scenes systems that keep things running, it's all designed with intention and built for your specific business. Here's what I do.
Informational sites, portfolios, blogs, booking pages, product catalogs, online stores, order forms, calculators, and full multi-page builds. Written in clean custom code, built for your specific business, and yours to keep.
I build your site first, then you decide. You get to see exactly what you're getting before any money changes hands. If you love it, we move forward. If it's not the right fit, no hard feelings.
Logo, colors, fonts, and brand guidelines built around your business, with the care and attention your brand deserves.
Contact forms, booking integrations, email capture, and inquiry portals. Everything feeds into a Google Sheet so leads are tracked and nothing falls through the cracks. Can be added to any new build or dropped into an existing site.
Branded tees, totes, and custom products your customers actually want, built around your business. Explore the That Dawg Local wholesale catalog to see the kinds of products and quality we work with. Minimums apply.
Client intake forms, lead tracking, follow-up systems, order management, booking integrations, and custom dashboards - built around how your business actually runs.
Optional but popular. I handle the backend so your site stays live, secure, and up to date, and you never have to think about it. A quiet monthly fee for serious peace of mind.
Everything here was built by me as a working example of what I can do for your business.
A fully custom password-protected wholesale portal for a 6-town Hudson Valley apparel brand - territory maps, tiered pricing, live cart, and full product gallery. Built entirely in HTML/CSS/JS.
This Little Light of Mine is a handmade candle shop on Route 44/55 in Gardiner. The owner makes her own candles and carries curated goods alongside them. We are so proud to partner with someone who makes her goods completely by hand and is a true lover of dogs. Her handmade candles will also be joining the That Dawg Local product lineup soon, so stay tuned.
Every site below is a real, fully functional build : custom HTML/CSS/JS. Click through and explore them live.
The real wholesale partner portal - password-protected, full product catalog, territory map, tiered pricing, and inquiry form.
An open walkthrough version of the wholesale portal - explore the full experience without a password. See exactly what a retail partner sees.
Warm, illustrated demo for a nature-based chiropractic practice. Hand-drawn botanical animations, Caveat handwritten typography, soft color palette, and a full contact and booking form. Light, friendly, and completely different from everything else in the portfolio.
Farm-to-table restaurant site with full online ordering page (browse menu, customize items, live cart checkout), animated ember effects, reservation system, and farm sourcing section. Two fully connected pages.
Recording studio site with a pure CSS animated waveform background, session booking form, service pricing, artist roster, and a dark moody aesthetic built for the Hudson Valley music scene.
Nature-based preschool site with a fully illustrated SVG schoolhouse scene and a hidden critter-finding game built into the hero. Three program tiers, Playfair Display serif typography, botanical section dividers, and a tour scheduling form. Storybook aesthetic, full functionality.
High-end architecture and interiors firm site with dark mouse-tracking grid panel, CSS flip cards, scroll-reveal project rows, and a full-width accordion process section.
Outdoor adventure guiding company site with trip listings, a multi-step booking form, scroll-reveal animations, and a rugged dark aesthetic built for the Hudson Valley. Clean layout, easy to navigate, built to convert.
Digital creative agency site with animated hero, services showcase, project portfolio, and a bold modern aesthetic. A single-page build that shows range - useful for any client in a creative or professional services field.
Futuristic wearable tech brand site with a live 3D rotating globe you can play - intercept signal pulses flying across the surface, build combos, and hit milestones. Plus an interactive product carousel, tech specs table, mouse-tracking tilt effects, and HUD-style UI throughout.
Hudson Valley craft brewery site with three built-in interactive games - catch falling pints in the hero, pull animated tap handles to pour beers in the taproom, and test your pour timing in the tap list. Plus a physics-based menu, animated beer glass fill, and a bold dark aesthetic.
A Hudson Valley editorial blog with category filtering, featured articles, animated background orbs, a full article layout, and a dark branded aesthetic tied to the That Dawg Local wholesale brand.
A fully fictional premium dispensary site with a live mood canvas animation, interactive mood input, full product shop with cart and checkout, about section, and contact form. Dark editorial aesthetic built entirely in custom HTML/CSS/JS.
An interactive audio experiment that uses your microphone to drive a live particle constellation. Five modes to explore - clap to trigger ripple rings, hum to shift nodes by pitch, speak to spawn floating color spheres, make noise to set the constellation spinning, and control how connected everything is just by adjusting your volume. Requires microphone access.
A mouse-driven particle constellation powered by a custom physics engine. Move your cursor to create a gravity well that magnetically pulls nodes toward it. On mobile, tilting your device moves the particles using the gyroscope. Dark technical aesthetic with HUD overlay, IBM Plex Mono typography, and smooth 60FPS canvas rendering.
A cursor-driven spotlight experience on a pure black canvas. Move your mouse or drag your finger to illuminate the content beneath - an ROI calculator, digital library, and member portal cards. A draining power system dims the light as you explore; restore it with a single click. Monospace type, amber accents, and full mobile touch support.
You see your site before you spend a dollar. Built specifically for your business, ready to launch. If you love it, it's yours. If not, you walk away with zero risk.
Contact form included, mobile optimized, domain setup included.
Best for clients who come ready with their brand assets. You provide the logo, copy, and images. I build and launch a complete, polished site. Perfect for service businesses, creatives, and local shops ready to show up properly online. You'll walk away with a brand presence that finally feels like you, and a site that's fully yours, no strings attached.
Multi-page builds with full brand presence. I handle design decisions, copy, animations, and a smart inquiry system that keeps you organized and makes follow-up easy. This is the level most growing businesses need, and the one that starts making your day-to-day run a little smoother.
Complex builds with real functionality. Customers can browse your offerings, build an order, and either submit it directly to you or pay online. This is where your business levels up. A fully custom system built around how you actually operate, so you can grow without the chaos. Scoped and quoted per project.
Hi, I'm Rachel, the founder of That Dawg Design Co. I grew up in the Hudson Valley and I genuinely care about the people and businesses that make this community what it is.
That Dawg Design Co. exists because I believe small businesses deserve good design and dogs deserve good homes.
I specialize in custom brand identities, websites, and the behind-the-scenes systems that help businesses stay organized and run a little smoother.
No pressure, no hard sell, no agency runaround. Just a real conversation about what your business needs and how I can help you get there.