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🐾 Hudson Valley, NY · Creative Studio

Built to support small businesses. Proud to give back to dog rescues. Every build, every project, every order helps dogs, Dawg!

I build websites, brands, and business systems. Good design should make life easier. Based in New Paltz, NY, serving the Hudson Valley and beyond.

Brand Identity Logo Design Custom Websites Custom HTML/CSS Wholesale Portals Custom Apparel Lead Generation Business Systems Hosting & Care
10+
Projects
Completed
6
Towns
Covered
$0
Donated to
Local Rescue
1
Retail Partner
& Growing

🐕 That Dawg is more than a name. It's a brand built on love for dogs. A portion of every That Dawg project goes toward supporting Hudson Valley dog rescues. Because good design should make life easier, and giving back makes the community stronger.

Built for You.
Not for Everyone.

From brand identity to custom websites to the behind-the-scenes systems that keep things running, it's all designed with intention and built for your specific business. Here's what I do.

💻
Custom Website Builds

Informational sites, portfolios, blogs, booking pages, product catalogs, online stores, order forms, calculators, and full multi-page builds. Written in clean custom code, built for your specific business, and yours to keep.

🐾
The Puppy Offer

I build your site first, then you decide. You get to see exactly what you're getting before any money changes hands. If you love it, we move forward. If it's not the right fit, no hard feelings.

🎨
Brand Identity & Logo Design

Logo, colors, fonts, and brand guidelines built around your business, with the care and attention your brand deserves.

📬
Lead Generation Setup

Contact forms, booking integrations, email capture, and inquiry portals. Everything feeds into a Google Sheet so leads are tracked and nothing falls through the cracks. Can be added to any new build or dropped into an existing site.

👕
Custom Apparel & Merch

Branded tees, totes, and custom products your customers actually want, built around your business. Explore the That Dawg Local wholesale catalog to see the kinds of products and quality we work with. Minimums apply.

⚙️
Business Systems & Organization

Client intake forms, lead tracking, follow-up systems, order management, booking integrations, and custom dashboards - built around how your business actually runs.

🤝
Hosting & Care

Optional but popular. I handle the backend so your site stays live, secure, and up to date, and you never have to think about it. A quiet monthly fee for serious peace of mind.

The Work

Everything here was built by me as a working example of what I can do for your business.

● Live Project

That Dawg Local - Wholesale Partner Portal

A fully custom password-protected wholesale portal for a 6-town Hudson Valley apparel brand - territory maps, tiered pricing, live cart, and full product gallery. Built entirely in HTML/CSS/JS.

Custom HTML/CSS/JS Wholesale Portal Animated UI Cart System Territory Mapping
View Open Demo →
New Paltz
New Paltz
Rosendale
Rosendale
Gardiner
Gardiner
Highland
Highland
Poughkeepsie
Poughkeepsie
Newburgh
Newburgh
Gatehouse
Gatehouse
Gardiner Oval
Oval
Gatehouse Tote
Gatehouse Tote
Newburgh Tote
Newburgh Tote
Gardiner Tote
Gardiner Tote
Glass
Glass
Now Carrying In
Become a Retailer →
📍
This Little Light of Mine
Gardiner District · Exclusive
2260 Route 44/55, Gardiner, NY 12525

This Little Light of Mine is a handmade candle shop on Route 44/55 in Gardiner. The owner makes her own candles and carries curated goods alongside them. We are so proud to partner with someone who makes her goods completely by hand and is a true lover of dogs. Her handmade candles will also be joining the That Dawg Local product lineup soon, so stay tuned.

Design
The Parachuter, No. 1
Town
Gardiner, Ulster County
Territory
Closed · Claimed
+
Your Town Next?
Exclusive territories available
MORE WORK
More Sites Built by That Dawg

Every site below is a real, fully functional build : custom HTML/CSS/JS. Click through and explore them live.

WHOLESALE PORTAL
That Dawg Local - Live Site

The real wholesale partner portal - password-protected, full product catalog, territory map, tiered pricing, and inquiry form.

Request Demo Access →
DEMO BUILD
That Dawg Local - Demo Portal

An open walkthrough version of the wholesale portal - explore the full experience without a password. See exactly what a retail partner sees.

Explore the Demo →
CHIROPRACTIC / WELLNESS DEMO
Sunnyside Family Chiropractic - Woodstock, NY

Warm, illustrated demo for a nature-based chiropractic practice. Hand-drawn botanical animations, Caveat handwritten typography, soft color palette, and a full contact and booking form. Light, friendly, and completely different from everything else in the portfolio.

View the Demo →
RESTAURANT DEMO
Clove & Stone - Stone Ridge, NY

Farm-to-table restaurant site with full online ordering page (browse menu, customize items, live cart checkout), animated ember effects, reservation system, and farm sourcing section. Two fully connected pages.

View the Demo →
RECORDING STUDIO DEMO
Static & Soul - Hudson Valley, NY

Recording studio site with a pure CSS animated waveform background, session booking form, service pricing, artist roster, and a dark moody aesthetic built for the Hudson Valley music scene.

View the Demo →
EARLY LEARNING / SCHOOL DEMO
Magnolia Grove Early Learning - Rhinebeck, NY

Nature-based preschool site with a fully illustrated SVG schoolhouse scene and a hidden critter-finding game built into the hero. Three program tiers, Playfair Display serif typography, botanical section dividers, and a tour scheduling form. Storybook aesthetic, full functionality.

View the Demo →
ARCHITECTURE DEMO
Vantage Studio - Architecture & Interiors

High-end architecture and interiors firm site with dark mouse-tracking grid panel, CSS flip cards, scroll-reveal project rows, and a full-width accordion process section.

View the Demo →
OUTDOOR / ADVENTURE DEMO
Hudson Ridge Outdoor Co. - High Falls, NY

Outdoor adventure guiding company site with trip listings, a multi-step booking form, scroll-reveal animations, and a rugged dark aesthetic built for the Hudson Valley. Clean layout, easy to navigate, built to convert.

View the Demo →
DIGITAL AGENCY DEMO
Meridian Studios - Digital Creative Agency

Digital creative agency site with animated hero, services showcase, project portfolio, and a bold modern aesthetic. A single-page build that shows range - useful for any client in a creative or professional services field.

View the Demo →
TECH / NEURAL INTERFACE DEMO
Aethon Labs - Neural Interface Technology

Futuristic wearable tech brand site with a live 3D rotating globe you can play - intercept signal pulses flying across the surface, build combos, and hit milestones. Plus an interactive product carousel, tech specs table, mouse-tracking tilt effects, and HUD-style UI throughout.

View the Demo →
BREWERY / HOSPITALITY DEMO
Ridgeline Brewing Co. - Highland, NY

Hudson Valley craft brewery site with three built-in interactive games - catch falling pints in the hero, pull animated tap handles to pour beers in the taproom, and test your pour timing in the tap list. Plus a physics-based menu, animated beer glass fill, and a bold dark aesthetic.

View the Demo →
BLOG / CONTENT DEMO
That Dawg Local Blog - Hudson Valley Stories

A Hudson Valley editorial blog with category filtering, featured articles, animated background orbs, a full article layout, and a dark branded aesthetic tied to the That Dawg Local wholesale brand.

View the Blog →
DISPENSARY / E-COMMERCE DEMO
Haze - Premium Cannabis Co.

A fully fictional premium dispensary site with a live mood canvas animation, interactive mood input, full product shop with cart and checkout, about section, and contact form. Dark editorial aesthetic built entirely in custom HTML/CSS/JS.

View the Demo →
INTERACTIVE AUDIO DEMO
Acoustic Lab - Audio Visualization Experiment

An interactive audio experiment that uses your microphone to drive a live particle constellation. Five modes to explore - clap to trigger ripple rings, hum to shift nodes by pitch, speak to spawn floating color spheres, make noise to set the constellation spinning, and control how connected everything is just by adjusting your volume. Requires microphone access.

View the Demo →
INTERACTIVE PHYSICS DEMO
Kinetic Web Systems - Physics-Driven UI

A mouse-driven particle constellation powered by a custom physics engine. Move your cursor to create a gravity well that magnetically pulls nodes toward it. On mobile, tilting your device moves the particles using the gyroscope. Dark technical aesthetic with HUD overlay, IBM Plex Mono typography, and smooth 60FPS canvas rendering.

View the Demo →
INTERACTIVE SPOTLIGHT DEMO
Noir Spotlight - Adaptive Dark UI

A cursor-driven spotlight experience on a pure black canvas. Move your mouse or drag your finger to illuminate the content beneath - an ROI calculator, digital library, and member portal cards. A draining power system dims the light as you explore; restore it with a single click. Monospace type, amber accents, and full mobile touch support.

View the Demo →
That Dawg Design Packages
🐾 New Offer
The Puppy Offer

You see your site before you spend a dollar. Built specifically for your business, ready to launch. If you love it, it's yours. If not, you walk away with zero risk.

Contact form included, mobile optimized, domain setup included.

$300 Flat
One-time build fee
+$45/mo
Managed hosting (optional)
What You Get
One page, up to 6 sections
Hero, about, services, gallery, contact, footer. Everything a small business needs to show up properly.
Mobile-ready, fast-loading
Built clean and lightweight so it loads fast on any device without any extra tools.
You see it before you pay
I build it, show it to you, and then you decide. No guesswork, no surprises.
Optional hosting add-on
I handle it so it just stays live. You never have to think about it.
Easy upgrade path
More pages, bookings, or a full ordering system - easy step up when you're ready, not a full rebuild.
Starter
Core Dawg
Starting at
$800

Best for clients who come ready with their brand assets. You provide the logo, copy, and images. I build and launch a complete, polished site. Perfect for service businesses, creatives, and local shops ready to show up properly online. You'll walk away with a brand presence that finally feels like you, and a site that's fully yours, no strings attached.

  • 1 fully built page, up to 8 sections
  • Client provides logo, copy, and images — you build and launch
  • Up to 10 images prepped and optimized
  • Contact form included, mobile optimized
  • Domain setup included. Delivered as a file you own completely
Get Started
Premium
Top Dawg
Starting at
$3,000

Complex builds with real functionality. Customers can browse your offerings, build an order, and either submit it directly to you or pay online. This is where your business levels up. A fully custom system built around how you actually operate, so you can grow without the chaos. Scoped and quoted per project.

  • 4 to 6 pages included, additional pages quoted separately
  • Custom order system. Customers browse, build, and submit or pay online
  • Password protection, territory systems, tiered pricing
  • Custom animations, 3D effects, and interactive UI
  • All images scoped per project, full copy writing included
  • Domain setup included. Everything start to finish
Get Started
Add-Ons
Logo Design
Starting at $250 depending on complexity
Additional Pages
$200 per standard page - $350+ for functional pages (booking, cart, portal)
Lead Generation Setup
Starting at $150 - forms, booking flows, email capture
Managed Hosting & Care
$45/month - optional, I handle everything
Cart, Checkout or Inquiry Portal + Google Sheet Setup
Starting at $400 - form submissions, order tracking, email notifications
Cart + Stripe Checkout Integration
Starting at $500 - multi-item cart with real payment checkout, quoted by scope
Business Systems & Organization
Starting at $300 - order trackers, inquiry pipelines, retailer dashboards, and simple workflows that keep your business organized without the tech headache
Rachel  -  That Dawg Design Co.
Hudson Valley Roots.
Built to Last.

Hi, I'm Rachel, the founder of That Dawg Design Co. I grew up in the Hudson Valley and I genuinely care about the people and businesses that make this community what it is.

That Dawg Design Co. exists because I believe small businesses deserve good design and dogs deserve good homes.

I specialize in custom brand identities, websites, and the behind-the-scenes systems that help businesses stay organized and run a little smoother.

🐕 A portion of every That Dawg project goes toward supporting Hudson Valley dog rescues. Every build, every order, every project helps dogs, Dawg!
Ready for a Dawg
in Your Corner?

No pressure, no hard sell, no agency runaround. Just a real conversation about what your business needs and how I can help you get there.

Start Your Web Project →
📍 New Paltz, NY · Hudson Valley
📸 @thatdawgdesignco